Here’s a story making its rounds in the cycling press:
The short version is: Afghanistan vet with PTSD spends his life savings to start small, 2nd-floor bike shop called ‘Café Roubaix’, begins to see some success, receives letter from Specialized threatening law suit because he’s using ‘their name’ – that is, the name of a small city in northern France.
What’s interesting about this story to me is the huge outpouring of support from the cycling community for Dan, the owner of the shop. Whoever is right legally, we humans (not ‘people’, since corporations are people, too!) happily still appear to have, hot-wired into our brains, an innate sense of justice that transcends what might or might not be written in laws. It gives me hope.
If you don’t believe me, check out the sh*t storm that is brewing on the Specialized Facebook page.